Effective Crisis Communication

Knowing how to navigate and manage high-stakes communication at news conferences, during emotional conversations with community members, during hiring and firing meetings, when discussing performance improvement plans, and within the departmental chain of command is essential for those asked to speak for the department to third parties. It is essential to have a strategy for communicating effectively, avoiding errors, and managing ‘hot spots’ that addresses third-party concerns while maintaining the department's integrity and goals.

This course lays the groundwork for organizations to respond effectively to crises or significant events. While communication in daily situations is important, it is critical to distinguish daily communication practices from a crisis communication strategy. When done well, communication can build and sustain trust and effectively demonstrate transparency and authenticity.

More details on our Preparedness Page.