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Effective Crisis Communication

Knowing how to successfully navigate and manage high stakes communication at a news conference, during emotional conversations with community members, during hiring and firing meetings, when discussing performance improvement plans, and within the departmental chain of command are essential skills for those asked to speak for the department to third parties. It is essential to have a strategy to communicate effectively, avoid blunders, and manage ‘hot spots’ in a way that addresses the third-party concerns while maintaining the integrity and goals of the department.

This course lays the groundwork necessary for organizations to respond effectively in a crisis or significant event. While communications delivered in daily situations are important, it is critical to understand the difference between daily communication practices and a crisis communication strategy. When done well, those communicating can build and sustain trust and effectively exhibit transparency and authenticity in their communications.

More details on our Preparedness Page

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